Adintelo and Loud.tv worked together to develop a new way of digital advertising in Los Angeles, CA, and Medellin, Colombia.
As a result of 8 months of work, Andintelo developed software that is able to lower the cost of mobile advertising and generate revenue for drivers in Los Angeles and Medellin.
Advertising and high engineering development have always gone hand in hand, Loud.tv was born out of the need to democratize advertising, allowing drivers of all kinds to generate extra income.
About the company Loud.tv:
Loud TV was born in California, U.S.A. with the intention of facilitating the processes of logistics and advertising contracts. Its goal as a start-up is to create an innovative product that stands out in the market.
Andintelo and Loud t.v, Strategic Partners:
Loud.tv not only needed a company to help them develop a web application, but they also needed a partner in which to place their trust in their most important project as a start-up.
“We were looking for a company that was able to develop high-level engineering, that would ensure not only the software development, but also the research, development, and application of the tool. We wanted to see our idea come true, Adintelo was our solution”.
Christopher- Loud.Tv Founder.
The application of engineering, software development, and a good relationship between the companies allowed the development of a successful application and a business relationship that continues to this day.
Challenge:
Software for the transmission of advertising to car screens.
The processes of information automation, the constant consumption of eye-catching material and the imperative need for companies to have their products everywhere and all the time, makes the creation of this application both an opportunity and a challenge for the entrepreneurs who presented the idea to the Adintelo team.
This is why if Loud.TV wanted to go to market it had to take into account the following points:
- App: In order for the user to be able to broadcast advertising to the screen that would be placed on the back of the car, the application had to be easy to operate.
- Security: Advertising in a moving car could lead to distraction to the viewer, causing car accidents.
- Hardware and Software: For the development of this application it was necessary to have developers in specialized programming languages.
Solution:
When Adintelo is building the prototype with the client, we seek to add value through personalized support, and the design of the tool being an ally of the project. When doing that our team arrived at the following solutions:
- The Adintelo team developed a friendly and easy-to-learn mobile application that allows the driver of the vehicle to instantly transmit the advertising on his phone to the rear monitor of his car.
- Security: Through accelerometers, Adintelo’s team found the possibility to measure the speed of the car by viewing the advertisement, projecting video if the car was parked or images if the car was moving, making the advertisement safer and more efficient.
- Hardware-Software: Adintelo team brought expert programmers in Embedded systems, Django rest, Angular, AWS, Flutter to accomplish this project.
In summary, Adintelo implemented hardware and software to present ads on an external screen and analyzed the movement of the car making the advertising safer
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